Most creator contracts are never reviewed by a lawyer, according to Joey Roesler, who knows, because he used to be the attorney drafting them for brands. 

That buy-side experience has shaped CMG Talent, the Beverly Hills-based talent management company Joey founded in January 2025. After representing multiple corporations in the creator space, he watched brand deal contracts reach creator teams that weren’t equipped to review them closely and saw unfavorable provisions go unnoticed and get signed. The conclusion he drew was that the most notable unmet need in creator representation wasn’t reach or relationships. It was legal protection.